They show you a picture or a video of a thin woman curling a little dumbbell and tell you about a weight loss program, product, or technique. Other variations of this show a person on a leg extension machine or whatever the current "miracle" abs contraption is. While direct arm work has it's place in fitness, this trainer doesn't see it as being a foundation of weight loss.
When was the last time you saw someone panting, sweating, and knocking you over to get a drink because of a set of dumbbell curls? It doesn't happen because the muscles involved don't expend many calories in performing the exercise. Weight loss is about healthy diet and calorie expenditure. Now I've seen plenty of people sweating over squats, push ups, pull ups, and other activities which require multi-joint activity. Compound, multi-joint exercises should be the bread and butter of a strength routine focused on weight loss. Save the curls and the extensions for later.
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